Broadband adoption is a different issue than access to broadband. Adoption rates - that is the percentage of households using broadband in areas where broadband is available - fluctuate largely based upon household income. However, once a household has elected a broadband connection the value of high-speed access to the Internet quickly becomes apparent.
Digital inclusion means ensuring that every segment of our population (regardless of income or location) can participate in the information age, since the production and consumption of information is among the strongest drivers for economic development and job growth, as well as advancements in healthcare and education.
Consider this adoption fact: In 2008, 88% of households with annual income over $100,000 were connected to broadband, while only 41% of households with annual income less than $25,000 had adopted it.
Mark Dutz, Jonathan Orszag and Robert Willig, “The Substantial Consumer Benefits Of Broadband Connectivity For U.S. Households,”
Improving broadband adoption rates for low-income households is crucial to improving their economic outlook. Many people are finding it impossible to move forward in today's job market without having familiarity with, and access to, online tools. That's where broadband adoption plays such a critical role.
Former Honorary Co-Chairman Michael Powell discusses the importance of broadband as a tool for ensuring that no segment of our population is left behind in the digital age.
- One third (100 million) Americans haven't adopted broadband at home.
- 88% of households with annual income over $100,000 are connected to broadband.
- Only 41% of households with annual income less than $25,000 have adopted broadband.
- Closing the broadband adoption gap will create $32 billion in annual economic value.
- Students with broadband at home have a 6 to 8% higher graduation rate than those without broadband at home.