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A new study from the Pew Internet & American Life Project finds that social media usage is booming amongst Americans aged 50-64. According to the study, 47 percent of older Americans are now using broadband to connect with friends, family and associates. That’s an increase of 88 percent over last year alone, when only 25 percent were using social networking sites like Facebook.

 

“Young adults continue to be the heaviest users of social media, but their growth pales in comparison with recent gains made by older users,” says Mary Madden, a Pew researcher and the author of the report. “Email is still the primary way that older users maintain contact with friends, families and colleagues, but many older users now rely on social network platforms to help manage their daily communications.

 

There was even bigger growth amongst those 65 and older, although overall numbers remain relatively small. 26 percent of seniors are now using social media, compared to just 13 percent last year.

 

Read more from The Hill here, and read the full Pew study here.

 

Other blog posts about: Broadband Adoption, Broadband Studies

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