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Even with the country’s economic malaise dominating the headlines, certain industries are bucking the trend and finding ways to grow their businesses through online commerce.  All Things D reports new data from comScore showing a 17 percent increase in U.S. e-commerce sales, now up to $44 billion a year, with the last three quarters indicating acceleration in this growth. An evolution of the web’s interface is a driving force behind this shifting retail landscape, specifically the increased personalization through data-analytics and an improved user-interface afforded by mobile applications and devices such as tablet computers.

Today’s Internet is primarily a visual experience made possible through touchscreens and other new front-end technologies. Online retailers, “e-tailers,” can create life-like virtual renderings of personalized products that are then made to order. Further personalization is made through social curation: social technologies enable e-tailers to identify and target consumer tastes with increasing accuracy. Tablet computers and similar devices are also steering consumers towards online purchases. According to a study sponsored by RichRelevance, mobile device’s share of e-commerce grew nearly 250 percent in the year ended March 31, 2012, with Apple, Inc.’s iPad accounting for two-thirds of the shopping, browsing and purchasing. The role of broadband Internet as a platform for entrepreneurship is clear, and is further solidified by generating economic growth in these challenging times.

Read more here.

 

 

Other blog posts about: Economy

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