Cyber Monday Gains
Posted November 30th, 2010 by BfA Staff
'Tis the Season … Black Friday turned out to be slightly better year-over-year in terms of retail sales (+3 percent) but according to the WSJ, “Early estimates indicated overall sales gains of about 20% from a year earlier for "Cyber Monday," the nickname for the Monday after Thanksgiving.
According to CNNMoney.com, the “average order value on Cyber Monday was $194.89, an increase of 8.3% from last year's average of $180.03.
Mobile devices are continuing to show their strength as Internet connectors. The CNNMoney.com piece said, “Shoppers also used mobile devices to make their purchases, with nearly 4% of all Cyber Monday shoppers using smartphones and other devices.”



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