Griff Lasley's blog
The Internet has gone a long way toward leveling the playing field for small business owners – especially those in rural locations. Not so long ago the market was the distance of someone’s home to their place of business.
Now, distance from the physical location has become immaterial because broadband allows us to put an entire catalogue on a Website and make it available to buyers from Athens, Ohio to Athens, Greece.
We have all read articles with small “mom-and-pop” businesses suddenly catching fire demonstrating the Internet not only allows us access to the world as our market, but also allows us access to the world’s smartest people on whom we can call for help.
There are hundreds (maybe thousands) of Websites which have tips for entrepreneurs and small business people. There are some, like Jim Blasingame’s “Small Business Advocate” (www.smallbusinessadvocate.com) which is a free site offering tons of advice from hundreds of experts on every aspect of running and growing your business.
Assuming you have the ability to make, stock, and/or ship everything you sell you will quickly find you need to hire more people. Nearly every small community in America is suffering from unemployment rates which are significantly higher than the national average, so every job that you create makes a huge difference in your community.
As the broadband side of your business grows, you will quickly find that you need people who can, not just pack and ship items, but also deal with customs forms on the U.S. side, duty on the receiving side, and all manner of items which don’t come into play when someone walks into your store and walks out with an item.Read more